A study by scientists at the University of Leeds (I Googled it … it is a thing) said it takes a minority of just 5 percent to influence a crowd. So that means that 95 percent of people can be following for no good reason. That might explain the popularity of the Kardashians.
source https://www.achrnews.com/blogs/17-opinions/post/139696-dont-be-afraid-to-chart-your-own-hvac-business-course
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