Consider how two-day delivery was coined “Prime” by a vendor like Amazon, but in some cases, that is now eclipsed by same-day delivery. Rationally, people know the circumstances might be different, but those speedy experiences still have an effect on how much patience feels like enough when ordering equipment or parts.
source https://www.achrnews.com/articles/140180-trucking-shifting-expectations-drive-hvacr-distributors-to-adjust
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