Most every service company has had prospective customers call in to schedule an appointment with a dispatcher, only to cancel that same appointment at a later time. It could be because of a number of factors: They found a competitor with lower prices, someone who could come out sooner, and the list goes on. However, not every service contractor measures their cancellation rates.
source https://www.achrnews.com/articles/140637-service-cancellations-affecting-hvac-contractors-bottom-lines
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