My favorite customer is not the new customer, as strange as that may sound, but I can’t have my favorite customer without first getting a new customer. So, let’s say I have a new customer, they called for service, and our technician did a jam-up job and really impressed them. They were also impressed with our company, and even signed up for a service agreement or maintenance plan. That’s the goal, right? Attract them, book them, impress them, sign them, and keep them. But wait, there’s more.
source https://www.achrnews.com/articles/140767-three-ways-to-turn-a-new-customer-into-a-returning-customer
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